BlackBerry Dominates Enterprise, But iPhone Users Happier
Research In Motion (RIM), maker of the popular BlackBerry smartphone, is the clear leader in business smartphone marketshare, and the Canadian company’s dominance will continue throughout the second quarter of this year, according to a recent report. However, Apple and its iPhone wins the top slot in enterprise user satisfaction.
Seventy-three percent of the 2,013 IT decision makers queried by market research firm ChangeWave said their companies currently employ RIM BlackBerry devices. That percentage is unchanged since ChangeWave’s last survey, in November, 2007, but RIM’s lead over it closest competitor, struggling Treo-maker Palm, grew by a percentage point.
Palm has 18 percent of the market, Motorola has nine percent, Nokia has seven percent, and both Apple and Samsung have five percent, according to ChangeWave. (With the software development kit for the iPhone due this week, which will enable external developers to create business-specific applications, Apple’s is sure to see an increase in the number of companies using its smartphones over the coming months and years, analysts say.)
ChangeWave also predicts that RIM’s enterprise penetration will continue to increase through second quarter 2008, as 77 percent of respondents said they plan to buy RIM devices for future smartphone deployments. Apple will soon take the second place slot in business smartphone ranking, according to ChangeWave, with 11 percent of respondents saying their companies plan to purchase iPhones. Only eight percent of respondents said they plan to purchase Palm devices. [Read the rest of this entry…]
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