Media Lead Brings Former Batting Champion Edgar Martinez to Mobile Phone
Wednesday, October 31, 2007 8:46
Media Lead, a leading mobile games and content publisher based in Seattle, has teamed up with two-time batting champion and designated hitter record holder, Edgar Martinez for the development of mobile content.
Both parties are very pleased and honored to have the opportunity to bring the two-time professional baseball batting champion and seven- time designated hitting champion to the mobile phone. “It is a privilege for Media Lead to have the opportunity to partner with such a distinguished professional as Edgar Martinez. As much has he has accomplished in professional baseball, Edgar’s professionalism extends well beyond baseball, and the creation of Edgar Martinez Home Run Derby and other mobile content will introduce fans new and old to Edgar’s accomplishments while having a little fun” says Chris Beer, Media Lead’s Managing Director.
Media Lead plans to produce a minimum of two mobile game versions, including the Edgar Martinez Home Run Derby, and a Edgar’s Backyard Baseball, fun children’s game designed with a feature giving tips for hitting practice, as well as prizes for winning and posting the top players. Says Media Lead’s Beer, “To complement our mobile deployments, Media Lead will distribute in trade cards and coupons to reach fans in the local communities of the Pacific Northwest where Edgar is most well known, as well as key Hispanic communities.” “Within the game, we also plan to advertise Edgar’s Brand Solutions business to help get the word out about his company, a new but growing form of mobile advergaming”.
